Is email marketing still worth it? Yes, for most businesses — email reaches an audience you own (not rented from an algorithm), nurtures leads and repeat customers, and is inexpensive to run. It works best with a permission-based list and genuinely useful messages, not bought lists or spam.
Why is email still effective?
You own your email list, so you’re not at the mercy of platform algorithms or rising ad costs. It’s direct, personal, measurable and cheap — ideal for repeat business and nurturing leads over time.
Who is email marketing best for?
Businesses with repeat customers, longer decision cycles, or something worth saying regularly — offers, updates, helpful tips. It’s less suited to one-time impulse purchases with no follow-up.
Should I buy an email list?
No. Buying lists violates most platforms’ rules and anti-spam laws, wrecks deliverability, and annoys recipients. Build a permission-based list by offering something useful in exchange for a signup.
How often should I email?
Regularly enough to stay familiar, rarely enough to stay welcome — and always with a reason to open. Consistency and value matter far more than volume.