Free audit
See where you stand, free.
Start with the scan: type in your business and watch it score what the public record says about you. Then, if you want it read by a person, ask for the audit. We will tell you plainly what is working, what is costing you customers, and what we would fix first. Whether or not you work with us.
What does a free marketing audit include?
There are two free things on this page. The instant scan is a tool you run yourself: you enter your business and it returns a marketing score built from live public data, meaning your website, your Google Business Profile, ad transparency records and the competitors ranking near you. Where it cannot verify an area it shows a dash instead of guessing.
The audit is the version a person does. It covers your Google Business Profile and local listings, your site's technical health, speed and accessibility, your visibility in organic results and in AI answers, and how your closest competitors compare on each. It ends with a plain-English summary of the highest-impact fixes, ranked. There is no obligation, no jargon, and no invented problem used to justify selling a service.
Scan your brand before you talk to anybody.
It runs in the page, it answers in a conversation, and you can keep asking it questions. Starting it takes one click.
You enter your business and it builds a marketing score from live public data: your website, your Google Business Profile, records in the ad transparency archives, and the businesses competing with you locally. Each area gets its own bar, and the areas roll up into a single number.
Read the full breakdown: Scan your brand before you talk to anybody.Hide the full breakdown: Scan your brand before you talk to anybody.
The part worth paying attention to is the dash. Where the scan cannot verify an area it shows a dash rather than a number, because an invented score is worse than an honest gap. If several of your areas come back as dashes, that is a finding in itself. It usually means the public record of your business is thinner than you think it is, which is also what a prospective customer and an AI assistant are working from.
It is a starting point, not a verdict. A score measures what is visible from the outside. It cannot know your margins, your capacity, which services you actually want more of, or that the real bottleneck is nobody answering the phone after four o'clock. That is what the audit further down is for.
Four public sources, and one rule.
The tool states its own inputs, and they are all things anybody could look up. It is not reading your analytics, and it does not have an account of yours to read.
- Your website, as it is currently published
- Your Google Business Profile, the listing that decides whether you appear on Maps
- Ad transparency records, the public archives of who is running which ads
- Local competitors, the businesses currently ranking near you
- Anything it cannot verify is shown as a dash, never filled in with an estimate
That last one is the rule, and it is the reason the number is worth anything. A scanner that always produces a confident score is producing a confident score whether or not it found the data.
The scan and the audit are not the same thing.
People ask which one they should do. The honest answer is that they measure different things, and the scan is the one that costs you nothing but a click.
Open the full comparison: The scan and the audit are not the same thing.Hide the full comparison: The scan and the audit are not the same thing.
| Item | Instant scan | Written audit |
|---|---|---|
| Who runs it | You, in this page | A person here |
| What it reads | Live public data | Public data, plus anything you choose to share |
| What comes back | A score per area and an overall number | A written read on what is working and what to fix first |
| Fixes ranked in order | No | Yes |
| Judgement about your market | No | Yes |
| Competitor detail | The businesses ranking near you | The specific gap against two or three of them |
| Your analytics | Not used | Optional, read access only |
| Needs a password from you | No | No |
| Obligation attached | None | None |
Most people run the scan first because it is immediate. Plenty of people only ever run the scan, which is a perfectly good outcome.
An audit is not a sales pitch wearing a report cover.
You have probably received one of those. Forty pages of automated warnings, a severity score designed to alarm, and a proposal stapled to the back.
The problem with those is not that the findings are fake. Most of them are real, in the sense that the tool did detect something. The problem is that they are unranked, so a missing meta description sits next to a profile that is not verified as though the two matter equally, and the reader has no way to tell which of the forty things is the one actually costing them money.
Read the full breakdown: An audit is not a sales pitch wearing a report cover.Hide the full breakdown: An audit is not a sales pitch wearing a report cover.
So ours is short and ordered. What is working, what is losing you customers right now, and what we would fix first, second and third. If the answer is that your search visibility is fine and your real problem is that nobody calls enquiries back, the audit says that, because that is more useful to you than a list of technical warnings.
It is also why the written version exists at all in a world that already has free scanners. A scanner can tell you that a page loads slowly. It cannot tell you that the page in question is the one your best referral source links to, which is the difference between a line item and a priority.
Ten checks, in this order.
Ordered by how quickly each one tends to move, so the first things on the list are the first things worth doing.
- Google Business Profile: verification, primary category, completeness, photos, and whether it matches the site
- Local listings: where your name, address and phone number disagree with each other
- Reviews: volume, recency, rating distribution and whether anybody is responding
- Technical health: whether pages are indexable, whether anything important is blocked, and what the site structure looks like to a crawler
- Speed on a phone, measured against Google's published Core Web Vitals thresholds
See the full checklist: Ten checks, in this order.Hide the full checklist: Ten checks, in this order.
- Accessibility: contrast, alt text, form labels and keyboard access, checked against WCAG 2.1 AA
- Organic visibility: what you rank for now, and what you should be able to
- AI answer visibility: what assistants currently say when asked about your category in your area
- Conversion path: whether the page a visitor lands on makes the next step obvious
- Competitors: the same checks on the two or three businesses beating you, so the gap is specific
Almost every site fails this check.
WebAIM runs an automated accessibility analysis of the top one million home pages every year. The 2026 results describe a problem that is close to universal and almost never on anybody's list.
SourceWebAIM, The WebAIM Million 2026, top one million home pages
We check this because it affects real customers, and because the most common failures, low contrast text and missing form labels, are also the ones that quietly cost enquiries from people who never mention why they left. What we report is the standard, which checks it fails, and what each one would take to fix.
A page has to be found before it can be judged.
A surprising share of ranking problems are not ranking problems at all. They are indexing problems, and they are usually accidental.
A page has to be reachable, then indexed, then ranked. A page blocked in robots.txt, carrying a stray noindex tag left over from a staging site, or orphaned with no internal link pointing at it, never reaches the third stage no matter how good it is.
We check that first because it is the cheapest possible win. Finding a category page that has been invisible since a redesign is a better outcome for you than six months of content work aimed at the same goal.
Five promises about the audit itself.
Most of these cost us conversions on this page, which is the only reason they are worth stating.
- We will not invent problems to sell services. If a channel is working, the audit says it is working and we do not propose replacing it
- We will not promise a number one ranking. Google's own guidance on hiring an SEO states plainly that nobody can guarantee one, and anybody who offers it is either misinformed or hoping you will not check
- We will not give you a severity score designed to frighten you into a call
- We will not use a finding you could have got from a free tool as though it were proprietary insight
- We will not need your passwords. Read access to your own analytics and profile is enough, and you can revoke it whenever you like
Three steps, and none of them is a meeting.
Send us the website
The URL is genuinely all we need to start. If you can also give read access to your analytics and Google Business Profile, the audit gets considerably more specific, but it is not a condition.
We look, by hand
Automated checks do the mechanical parts. A person reads the result, decides what actually matters for a business like yours, and throws away the noise. That is the part that takes the time and the part that makes it worth reading.
You get the findings
A plain-English summary of what is working, what is costing you customers, and the highest-impact fixes in order. Yours to act on with us, with somebody else, or on your own.
What happens with the result.
The score appears in the window while you are on the page. It is a live assessment, so running it again in three months will not return the same number, and it is not supposed to. What is useful is the shape of it: which areas came back strong, which came back weak, and which came back as a dash.
The two free things on this page are deliberately not wired together. The scan does not book anything, and asking for the audit does not require you to have run the scan first. If you want a person to look at what the scan turned up, that is a separate request, and you make it by asking.
If you would rather not load an embedded tool at all, the scan is a page of its own and the link under the window opens it in a new tab. Nothing loads from that subdomain until you press the button, which is also why there is a button rather than a window that starts on its own.
How to read an audit from anybody.
Four questions will tell you whether an audit is worth anything, and they work on ours as well as on the next one you are sent.
First: is it ranked? A list that does not tell you what to do first is a list of observations, not advice. Second: does it separate what is broken from what is merely imperfect? A missing meta description and an unverified profile are not the same category of problem and a good audit does not present them as though they were.
Read the full breakdown: How to read an audit from anybody.Hide the full breakdown: How to read an audit from anybody.
Third: does every claim come with a way to check it? A finding you cannot verify is an assertion. Fourth, and most revealing: does it say anything good? An audit where every single item is a failure was written to sell, not to inform, because no real business is wrong about everything.
There is a fifth question worth asking about the person rather than the document, and it is the one that catches the most people out. Ask what they would do first if you gave them a fixed budget and no other instructions. An audit that cannot survive that question was a list, and a list is not a plan. It is also a fair question to put to us, and the answer should be specific to your business inside a sentence or two.
None of this is a reason to distrust reports in general. It is a reason to read them the way you would read a quote from a builder: look for the bit where somebody committed to an order of work, and treat everything before that as description.
Request your audit.
Send the website and we will come back with a plain read on where you stand. No obligation, and no proposal stapled to the back unless you ask for one.
Straight answers.
Is the audit really free?
Yes, and there is no obligation attached to it. The findings are yours to act on with us, with another agency, or on your own. We do it because it is also how we decide whether we can genuinely help you, which is information we need before quoting anything.
What is the difference between the scan and the audit?
The scan is a tool you run yourself in this page. It reads live public data and returns a score per area. The audit is a person reading your situation and writing down what to fix first.
The scan is immediate and requires nothing from you. The audit takes a human being some time, and gets considerably more specific if you give read access to your own analytics.
What does the scan actually look at?
It states its own sources: your website, your Google Business Profile, ad transparency records, and local competitors. All of that is public. Where it cannot verify an area, it shows a dash rather than filling the gap with a guess.
What do you need from me?
For the scan, your business. For the audit, the website address is enough to start. Read access to your analytics and your Google Business Profile makes it considerably more specific. We never need passwords, and any access you grant can be revoked whenever you like.
Will you tell me my site is broken so you can sell me a rebuild?
No. If the site is fine, the audit says so. Plenty of audits we run conclude that the site is not the problem and that the profile, the reviews or the intake process is, and that is a more useful answer for you even though it is a smaller sale for us.
Can you guarantee the fixes will get me to page one?
No, and nobody can. Google's own documentation on hiring an SEO says that no one can guarantee a number one ranking. What an audit can do is tell you what is currently preventing a page from competing at all, which is a different and more answerable question.
How is this different from running a free online scan?
A free scanner tells you what a tool detected. It does not know your market, cannot see your Google Business Profile properly, has no idea what your competitors are doing, and cannot tell which of its 120 warnings matters to a business like yours.
The judgement is the part worth having, and judgement is the part a scanner cannot supply. That is true of our own scan too, which is why it sits above a written audit rather than instead of one.
Do you audit AI answer visibility too?
Yes. We check what assistants currently say when asked about your category in your area, which businesses they name, and which sources they lean on. Nobody can guarantee a citation in an AI answer, but you can absolutely measure whether you are currently in one.
Where this comes from.
Primary documentation and published research behind the guidance on this page.
- Google Search Central: Do you need an SEO? (opens in a new tab)Google's own guidance on hiring help, including the line that nobody can guarantee a number one ranking.
- Google Search Central: Search Essentials (opens in a new tab)The technical requirements, spam policies and key practices Google publishes for any site that wants to rank.
- Google Business Profile Help: Improve your local ranking on Google (opens in a new tab)Relevance, distance and prominence, described by the company that decides the ranking.
- Google Search Central: AI features and your website (opens in a new tab)Google states plainly that no special file, feed or markup is needed to appear in AI Overviews or AI Mode.
- Google web.dev: Web Vitals (opens in a new tab)The published thresholds for loading, responsiveness and visual stability.
- WebAIM: The WebAIM Million (opens in a new tab)An annual automated accessibility scan of the top one million home pages.
- W3C: Web Content Accessibility Guidelines 2.1 (opens in a new tab)The accessibility standard every site we build is measured against.
- Google Ads Transparency Center (opens in a new tab)The public archive of verified advertisers and the ads they are running, which is one of the sources the scan reads.
Talk to the team
A short call, a look at how the business currently shows up, and a straight answer on what we would do first.