What is retargeting? Retargeting (or remarketing) shows ads to people who already visited your website or engaged with you but didn’t convert. Because it reaches warm, familiar prospects rather than cold strangers, it often converts efficiently — as long as it’s used respectfully and not overdone.
How does retargeting work?
When someone visits your site, a tag lets ad platforms show them your ads later on other sites, social feeds or search. It keeps your business top of mind with people who already showed interest.
Does retargeting actually work?
It often performs well because it targets warm audiences who already know you. Results vary by business and offer, and it works best paired with a clear reason to return — not as a standalone fix.
Can retargeting be annoying?
Yes, if overdone. Showing the same ad too often (‘ad fatigue’) frustrates people. Cap how often ads show, refresh the creative, and exclude people who already converted.
Do I need a lot of traffic for retargeting?
You need enough website visitors to build a meaningful audience. Very low-traffic sites may see limited reach, so retargeting is usually paired with channels that bring people to the site first.