Legal
Terms of Use
These are the terms that govern this website. The most important one is near the top: nothing on this site is a promise of rankings, leads, or revenue, and any work we do for you is governed by a separate signed agreement.
Does VIS Mountain guarantee marketing results?
No. Nothing on vismountain.com is a promise of a search ranking, a map pack position, an AI answer citation, a number of leads or an amount of revenue. Search results are produced by systems Google, Microsoft and the AI assistants change without notice, and advertising costs are set by live auctions, so no agency can guarantee a position in either.
What VIS Mountain commits to is the work described in a signed services agreement, honest measurement against agreed metrics, and saying plainly when something is not working. That signed agreement governs any engagement and controls wherever it conflicts with these terms.
Written and maintained by the VIS Mountain team. Last reviewed . The sources behind it are listed below.
What these terms cover
These terms apply to vismountain.com and to the information, tools, and forms we publish on it. By using the site you accept them. They are the operative terms, not a summary of something longer, and questions about them go to hello@vismountain.com.
Two boundaries are worth setting straight away. First, this page governs the website. If you hire VIS Mountain, the work itself is governed by a separate signed services agreement, and that agreement controls wherever the two documents disagree.
Second, the marketing examples, explanations, and figures published anywhere on this site are illustrative. They describe what happened for another business, at another time, in another market. The section that follows sets out in detail what we do and do not promise, because that is the part of an agency's terms that people most often skip and most often need.
No guarantee of marketing results
Nothing published on this website is a promise of a search ranking, a map pack position, an AI answer citation, a volume of leads, a cost per lead, a conversion rate, or an amount of revenue. We do not offer guarantees of that kind, and we would not trust an agency that did.
Search results are produced by systems that Google, Microsoft, and the AI assistants control and change without notice, and that weigh thousands of signals we do not set. Advertising costs are set by live auctions against competitors whose budgets and bids we cannot see. Nobody outside those companies can guarantee a position in them. Google says as much in its own guidance for businesses choosing a search agency, which is linked at the foot of this page.
Read the full breakdown: No guarantee of marketing resultsHide the full breakdown: No guarantee of marketing results
Outcomes also depend heavily on things that sit outside our control and inside your business: how competitive your market already is, how much budget is committed and for how long, the quality of your offer and your pricing, how quickly your team answers the phone and returns messages, your reviews and your reputation, your opening hours and your service area, and whether the changes we recommend are actually implemented.
What we do commit to is the work itself. We commit to doing what the services agreement says we will do, to measuring it honestly against agreed metrics, to telling you what is working and what is not, and to telling you when we think a channel or a budget is not worth continuing. Where we describe typical outcomes anywhere on this site, treat them as context for a conversation rather than a projection for your account.
Case studies, testimonials, screenshots, and figures published on this site describe what happened for a specific business in a specific market at a specific time. Your result will differ. Past performance in marketing is genuinely not a predictor of future performance.
Accepting these terms
By browsing vismountain.com, submitting a form, opening the chat window, or booking a call through the site, you agree to these terms. If you do not agree to them, please do not use the site.
If you are accepting these terms on behalf of a company or another organisation, you are confirming that you have the authority to do that and that the organisation is bound by them.
These terms work alongside our Privacy Policy, which explains what we collect and why, and our Cookie Policy, which lists every tag and cookie the site loads. Reading all three gives you the full picture.
Who may use this site
This is a business to business website intended for business owners, marketing managers, and the people who make buying decisions for a company. You must be at least 16 years old to submit information through a form or the chat window.
You are responsible for the accuracy of what you submit. If you enter someone else's contact details into one of our forms, you are confirming that you are entitled to do so and that they expect to hear from us.
We may decline to work with any enquiry, and we may restrict or block access to the site where we reasonably believe it is being used in a way described in the prohibited list below.
What you may and may not do here
The permitted list is deliberately generous. The prohibited list exists because forms and chat windows attract abuse, not because we expect trouble from you.
- You may read, print, and share pages from this site for your own business use, and you may link to any page here without asking us first.
- You may quote a short passage in your own article, post, or report as long as you attribute it to VIS Mountain and link to the page it came from.
- You may use our contact, audit, and booking forms for genuine enquiries about our services.
- You may not republish, sell, or syndicate substantial parts of this site, or present our writing, research, or graphics as your own work.
- You may not scrape, crawl, or harvest the site at a rate or scale that burdens it, and you may not extract content from it to train a commercial model without our written permission.
See the full checklist: What you may and may not do hereHide the full checklist: What you may and may not do here
- You may not submit false, misleading, or automated form entries, use the forms or chat to send spam or advertising, or attempt to phish our team.
- You may not attempt to gain unauthorised access to the site, its hosting, our scheduling platform, or any account or system connected to them, or probe them for vulnerabilities without an invitation.
- You may not upload or transmit anything that contains malicious code, or use the site in any way that breaks the law or infringes someone else's rights.
- You may not copy the design, structure, or code of this site to build a competing agency website.
If you believe you have found a security problem on this site, please tell us at hello@vismountain.com before doing anything else with it. We would rather hear from you than read about it.
Intellectual property
The content of this website, including the text, page structure, graphics, illustrations, diagrams, photographs, video, and code, is owned by VIS Mountain Marketing & Advertising or used by us under licence, and is protected by copyright and other intellectual property laws.
VIS Mountain and the VIS Mountain logo are our marks. So are the marks of our sub-brands: Branding Signal, Bird Local, Web Engine, and Dash Funnels. You may refer to any of them in ordinary descriptive writing, for example to say that you read something here or that you work with us. You may not use our names or logos as your own, use them in a way that suggests we endorse or are affiliated with your business when we are not, or register a name, domain, or mark that is confusingly similar to any of them.
Read the full breakdown: Intellectual propertyHide the full breakdown: Intellectual property
Third party names and logos that appear on this site, including Google, Google Ads, Google Partner, Meta, Facebook, Instagram, and the other platforms we work in, belong to their respective owners. They appear here to identify the platforms and tools we use. Their appearance is not a claim of endorsement beyond any program membership we actually hold and state.
Where a client's name, logo, or work appears on this site, it appears with that client's permission and remains their property.
If you believe something on this site infringes your copyright or your trademark, email hello@vismountain.com with the page address, a description of the work, and enough detail for us to find it. We investigate and remove genuinely infringing material.
Links to other websites
This site links out to search engine documentation, government and standards bodies, platform policy pages, and other resources we think are worth reading. Those sites are not under our control.
We do not endorse everything on a site we link to, we are not responsible for its content, accuracy, or availability, and we are not responsible for what it does with your information. When you follow a link, that site's own terms and privacy policy take over.
The same applies in reverse. If another site links here, that does not mean we are affiliated with it or endorse it.
The services agreement controls the work
Nothing on this website is an offer capable of acceptance, a quote, or a contract for services. Submitting a form, requesting a free audit, or booking a call does not create an engagement and does not oblige either of us to anything.
Work begins only when both sides sign a services agreement, proposal, or order form. That document sets out the scope, the fees, the term, the notice period, ownership of accounts and assets, confidentiality, data protection commitments, and the commercial limits of our liability for the work.
If anything in the signed services agreement conflicts with anything on this page, the services agreement wins for that engagement. This page continues to govern your use of the website itself.
Prices, packages, and inclusions described anywhere on this site may change. The figures that bind us are the ones written into the document you sign.
Disclaimer of warranties
This website is provided on an as is and as available basis. We work to keep it accurate, current, and online, but to the maximum extent permitted by law we do not warrant that it will be uninterrupted, timely, error free, or free of harmful components, or that any defect will be corrected.
The guides, explainers, answers, checklists, and tools published here are general information about marketing. They are not legal, tax, accounting, medical, or other professional advice, and they are not tailored to your circumstances. Do not act on them as a substitute for advice from a qualified professional who knows your situation.
Search engines, advertising platforms, and AI assistants change how they work regularly. Something written here that was accurate on the date it was published may be out of date by the time you read it. Where a page carries a last updated date, that is the date it was last reviewed.
To the maximum extent permitted by law, we disclaim all implied warranties, including implied warranties of merchantability, fitness for a particular purpose, title, and non infringement.
Limitation of liability
To the maximum extent permitted by law, VIS Mountain Marketing & Advertising and its owners, employees, and contractors are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost business, lost data, or business interruption, arising out of or connected with your use of this website, whether the claim is framed in contract, in tort, or otherwise, and whether or not we were told such damages were possible.
Our total liability arising out of your use of this website is limited to the maximum extent the law allows. Where we are engaged to deliver services, any limit or cap on our liability for that work is the one written into the signed services agreement, not this page.
Some states do not allow the exclusion or limitation of certain damages or of implied warranties. Where that is the case, the exclusions and limitations above apply to you only as far as that state's law permits, and you may have other rights. Nothing in these terms excludes or limits liability that cannot be excluded or limited by law, including liability for fraud or fraudulent misrepresentation.
Indemnity
You agree to defend, indemnify, and hold harmless VIS Mountain Marketing & Advertising and its owners, employees, and contractors from claims, damages, losses, and reasonable legal costs arising out of your breach of these terms, your misuse of this website, your submission of content you were not entitled to submit, or your infringement of someone else's rights through your use of the site.
We will tell you promptly about any claim covered by this section, and we will cooperate reasonably with your defence of it. We reserve the right to take over the defence of a claim at our own expense, and you agree not to settle a claim in a way that imposes an obligation on us without our written agreement.
Governing law and venue
These terms and any dispute arising out of them or out of your use of this website are governed by the laws of the State of Illinois, where our head office sits, without regard to conflict of law rules that would apply the law of another state.
You agree that any claim or proceeding arising out of these terms or your use of this website will be brought in the state or federal courts located in the State of Illinois, and you consent to the jurisdiction of those courts.
If a court decides that any part of these terms is unenforceable, that part is severed and the rest continues to apply. If we do not enforce a provision on one occasion, that is not a waiver of our right to enforce it later.
Changes to these terms, and how to reach us
We may update these terms as the site changes or as the law does. The date at the top of this page is the date this version took effect. Using the site after we publish a change means the updated version applies to that use, so it is worth checking the date if you rely on something here.
We may also change, suspend, or withdraw any part of this website at any time, including pages, tools, and forms.
Questions about these terms go to hello@vismountain.com or (708) 669-9666. You can write to us at VIS Mountain Marketing & Advertising, 700 Commerce Drive, Ste 500, Oak Brook, IL 60523.
Common questions about these terms
Can you guarantee a first page ranking or a number of leads?
No, and neither can anyone else. Rankings are produced by systems Google and the AI assistants control and change without notice, and advertising costs are set by live auctions. Google's own guidance for businesses hiring a search agency treats guaranteed ranking claims as a warning sign. What we commit to is the work in the services agreement, honest measurement against agreed metrics, and telling you when something is not working.
Do these terms cover the work you do for clients?
No. These terms cover this website. The work is governed by a separate signed services agreement that sets out scope, fees, term, notice, account ownership, confidentiality, and the commercial limits of our liability. Where the two documents disagree, the services agreement controls for that engagement.
Is a free audit a contract?
No. Requesting an audit, submitting a form, or booking a call creates no obligation on either side. There is no fee, no commitment to buy, and no automatic enrolment into anything. An engagement starts only when both sides sign an agreement.
Can I quote or link to something on this site?
Yes. Link to any page without asking. Quote a short passage in your own writing as long as you attribute it to VIS Mountain and link back to the page. If you want to republish something substantial, reproduce a graphic, or use it in a commercial product, email hello@vismountain.com and ask.
Which state's law applies?
Illinois, where our head office is. Any claim arising from these terms or from your use of this site is to be brought in the state or federal courts located in Illinois. If you are engaged under a services agreement, check that document, since it may set its own governing law for the work.
What happens to my information when I use this site?
That is set out in the Privacy Policy, which names every third party running on this site, explains what each one does, and tells you how to see, correct, delete, or opt out. The Cookie Policy covers the tags and cookies specifically, and how to change your choice at any time.
Something here need clarifying?
Email hello@vismountain.com or call (708) 669-9666. If you are reviewing these terms before an engagement, ask us for the services agreement as well, since that is the document that governs the work.
Where this comes from.
Primary documentation and published research behind the guidance on this page.
- Google: Do you need an SEO? (opens in a new tab)Google's own guidance on hiring a search agency, including guaranteed ranking claims.
- Google Search Essentials (opens in a new tab)The rules Google publishes for sites that want to appear in search.
- FTC: Truth in advertising (opens in a new tab)The federal standard for advertising claims, including performance claims.
- United States Patent and Trademark Office: trademarks (opens in a new tab)Background on the trademark rights referred to in the intellectual property section.
Talk to the team
A short call, a look at how the business currently shows up, and a straight answer on what we would do first.