Booking confirmed
You're on the calendar.
Your 20 minute intro call with a senior strategist is booked. Here is exactly what happens between now and then, and how to get the most out of it.
What happens after booking a call with VIS Mountain?
A confirmation and calendar invite arrive by email. Before the call, a senior strategist reviews the website, the Google Business Profile and the visibility picture so the conversation can be specific rather than general.
The call itself runs about 20 minutes and covers where enquiries are being lost, what would be done about it and in what order, and the exact scope and price. Nothing is held back for a second call.
Three things, in order.
Check your email
Your confirmation and calendar invite should land within a few minutes. If it is not there, check spam, then call us and we will sort it out rather than leaving you guessing.
Take two minutes to prep
The clearer the picture you bring, the more specific your offer will be. The short list below is all we need, and ballpark figures are genuinely fine.
We talk, for about 20 minutes
A straight read on where your leads are leaking, and your custom offer. No pricing surprises and no pressure to decide on the call.
Make the 20 minutes count.
None of this needs to be pulled from a report. Rough numbers are fine and often more honest than exact ones.
- Roughly what you spend on marketing each month, across every vendor, ad platform and tool
- Who touches your marketing today: agencies, freelancers, in-house, or a mix
- Where your best patients or customers came from in the last 90 days, if you track it
- The one number you would most like to move over the next quarter
- Anything already tried that did not work, and what you think went wrong
- Whether you have more than one location, and whether they share a phone number
Do not have exact figures? Ballpark is genuinely fine. We will work with what you have.
Nothing is held back until later.
You will get exact scope and pricing on the call. Not a range, not a starting-from figure, and not a second meeting scheduled to reveal the number. If we cannot price it in 20 minutes because the scope is genuinely unusual, we will say what we need in order to price it and by when you will have it.
And if we are not confident we can return a multiple of your investment, we will tell you straight and point you somewhere better. That happens more often than you might expect, usually because the real constraint is capacity, pricing or intake rather than visibility.
The shape of a first 90 days.
Not a promise about results. A sequence, so you can see what would be happening and when, and judge whether the order makes sense for your business.
Paid campaigns and conversion fixes typically move within the first 30 days because you are buying attention rather than earning it. Search, map pack and AI visibility compound over 90 days and beyond, and we will not put a date on an organic result.
What you will get on the call is the order, the reasoning behind it, and what we expect to be able to show you at 30, 90 and 180 days.
Access that makes the call more specific.
None of this is required and nothing here is a condition of the call. Where it already exists and is easy to share, it turns general advice into specific advice, and read access is always enough.
- Read access to your Google Business Profile, which is where most local problems are visible
- Read access to Google Analytics, so we can see where visits currently come from
- Read access to Google Search Console, which shows what you already appear for
- Read access to the Google Ads or Meta account, if campaigns are running now
- A rough monthly figure for enquiries or new customers, however you count them
- The name of whichever competitor annoys you most, which is genuinely useful
We never need a password. Access is granted to an email address, stays visible to you in each platform, and can be revoked in a few clicks whenever you want. If sharing access before a first call feels premature, skip it entirely and bring the screenshots instead.
Bring whoever can say yes, and whoever will feel it.
Two people matter. The person who can make a spending decision, because otherwise the call ends with somebody promising to relay it, and a relayed version of a twenty minute conversation is never the same conversation. And whoever actually answers the phone or works the enquiries, because they know things about where people drop off that no report contains.
If you have an in-house marketer, bring them. This is not a call about replacing them, and they will ask sharper questions than either of us. The same goes for a practice manager or an office manager, who usually knows the intake process better than anybody else in the building.
If the people you want are not free at the time you booked, move it rather than running the call twice. Nobody minds, and a second call to repeat the first one is a worse use of everybody's day than a slot a week later.
What this call is, and what it is not.
Twenty minutes is short. It works because we have already done the reading, and because the call is not being used for the things these calls are usually used for.
| Item | This call | The usual version |
|---|---|---|
| Preparation | Your account reviewed beforehand | A generic overview of the agency |
| Pricing | Exact scope and price, on this call | Held back for a second meeting |
| Who you speak to | A senior strategist | An appointment setter |
| Decision | In your own time, afterwards | Pressure to sign today |
| If we are not a fit | We say so and suggest somebody | A proposal anyway |
If you would rather have the numbers before the conversation, the pricing page publishes them and the free audit covers the same ground we will walk through.
Moving the time, or talking sooner.
To move the time, use the reschedule link in your confirmation email. It takes a few seconds and it beats a no-show. We hold the slot for you either way, so there is no penalty for using it.
If you would rather talk now, call (708) 669-9666. If a strategist is free we will take it right then. In-person meetings run 8:00am to 6:00pm and every office is by appointment only, including the headquarters, so tell us in advance if you would rather meet in a room.
Read the full breakdown: Moving the time, or talking sooner.Hide the full breakdown: Moving the time, or talking sooner.
While you wait, the free audit gives you a head start on the same things we will walk through together, and the pricing page has the numbers in writing if you would rather read them before you hear them.
After the call, you get a written version of what was discussed: the scope, the price, the order of work and anything we said we would check. You are not chased. If you want time to think, or to take it to a partner or a board, take it. If we do not hear back we will follow up once and then leave it with you, because a decision made under pressure is a bad start to a working relationship and usually an expensive one for both sides.
Get a head start.
Run the free audit before the call and we will have something concrete to talk about in the first minute.
Straight answers.
How long is the call?
About 20 minutes. It can run longer if you want it to, but it is designed to be useful inside 20 so it fits in a real working day.
Who will I be speaking to?
A senior strategist who has already looked at your site, your Google Business Profile and your visibility picture. Not a call centre and not an appointment setter whose job is to book you a second meeting.
Do I need to prepare anything?
No, but the short list above makes the conversation sharper. Ballpark figures are fine and nothing needs to be pulled from a report.
Will I get pricing on the call?
Yes. Exact scope and pricing, on the call. Published bundles start at $2,400 a month and the pricing page itemises what sits inside each one if you would like to read it beforehand.
What if I need to reschedule?
Use the reschedule link in your confirmation email. It takes seconds. If you cannot find the email, call (708) 669-9666 and we will move it for you.
Where this comes from.
Primary documentation and published research behind the guidance on this page.
- Google Search Central: Do you need an SEO? (opens in a new tab)Google's own guidance on hiring help, including the line that nobody can guarantee a number one ranking.
- Google Business Profile Help: Improve your local ranking on Google (opens in a new tab)Relevance, distance and prominence, described by the company that decides the ranking.
- FTC: Advertising and marketing basics for business (opens in a new tab)The truth-in-advertising standards every claim on a client site has to meet.
Talk to the team
A short call, a look at how the business currently shows up, and a straight answer on what we would do first.