Marketing answers

Each page exists to resolve one question rather than to fill a publishing schedule, and they are maintained rather than archived. There are no dated posts here, no news items and no opinion pieces.

In practice that means a page gets updated when the underlying thing changes, instead of being superseded by a newer post making the same points differently.

Yes, and that is a good use for them. Several pages, particularly the measurement group and the agency selection guide, are written specifically so a business owner can ask better questions of whoever is doing the work.

Please link rather than copy, so anyone reading gets the current version.

Because the useful version and the persuasive version are the same version. A page that only makes sense if you end up hiring us is an advertisement, and nobody cites an advertisement.

There is a commercial logic too, and it is worth being open about it. Businesses that understand what the work involves are better clients, and the ones who do it themselves after reading this frequently come back later when the work outgrows them.

Start from the symptom rather than the topic. Not appearing in local results, appearing but not getting calls, and rankings falling after being fine are three different problems with three different pages.

If nothing is obviously broken and you are simply trying to understand the field, the SEO fundamentals group is the most useful starting point, because it defines the terms everything else assumes.

Each page carries a last updated date. They are revised when a cited study publishes a new edition, when a platform changes something they describe, or when a mechanic stops being accurate.

The statistics age fastest. Several of the studies cited here publish annually, so figures move even when the argument behind them does not.