What is a Google Business Profile? A Google Business Profile (formerly Google My Business) is your free business listing on Google Search and Maps. It shows your name, hours, location, photos and reviews, and it’s the single biggest factor you control for showing up in local search and the Map Pack.
Why is a Google Business Profile important?
It’s often the first thing customers see when they search for your service locally, and it’s the top lever for ranking in the Map Pack. A complete, active profile can drive calls, direction requests and bookings directly.
How do I set one up?
- Claim your business at google.com/business
- Complete Google’s verification
- Fill in every field — name, address, phone, hours, categories
- Add real photos and your services
- Collect reviews and post updates regularly
What should I keep updated?
Your hours (especially holidays), services, photos and posts. An active, accurate profile signals a real, trustworthy business — stale or wrong info costs you customers.
Does it cost anything?
No — a Google Business Profile is free. The investment is the time to complete it fully and keep it active with reviews, photos and updates.